There aren’t too many situations in life when someone needs a still life photographer. However, when it comes to businesses, such artists are in great demand. Still life and product photography are the stars of most commercials. This is why photography professional who embrace this style can make a very nice living out of their trade.
The first thing to check when searching for an artist is the work portfolio. You have to analyze his photos, the way he chooses to use the lighting, the backgrounds and the main focus of the images. You need to be able to feel the intention of the artist. If the main element of an image isn’t the one that grabs your attention within the first seconds, you may not be able to convey your message properly to your audience.
Unpredictability and surprise are two elements that can help you recognize a true artist. The art of giving life to otherwise inanimate things is like telling a story. The viewer has to understand it from a glance, as still life photography is about feelings and emotions. The moment has to be memorable, as there isn’t a second chance to impress the audience.
The other thing to look for is the composition of the images. Everything has to be balanced, the focus should be on the most important element, and the background should contribute to creating a dynamic effect.
If you don’t see all these in the works of an artist, you may want to move on to the next one. If you do find an artist with an amazing portfolio, you need to contact him and see if there’s any chemistry between the two of you. Cooperation is very important in this type of projects, so you have to make sure you are on the same wavelength. Moreover, you need to know that the photographer is reliable and punctual. If you have a whole team involved in a big photo shooting project, you can’t afford to keep everybody on hold, because your photographer isn’t able to come on time. Besides, as still life photography involves some post-processing work, you need to know that the artist is able to deliver the final photos according to the agreed schedule.
It’s probably a good idea to ask some friends of yours if they could recommend you a good still life photographer before trying anything else.
Small businesses have to put forth a great deal of effort in order to beat out their competition. A large part of succeeding as a business involves visibility on the Internet. A strong online presence can truly set one business apart from the rest. So, how do small businesses go about increasing their visibility and beating the competition? There are a couple of different answers to this very crucial question I have collected from Drink Brain Juice.
The first and most crucial step in building an online presence is having a website to market your small business. You can easily create a basic website for your business, and it does not have to cost you any money. You can use platforms like WordPress and Wix to create free websites. However, purchasing a unique domain name for your business is a good move.
If you already have a website in place, make sure that it is 100% user-friendly for potential customers. There is no need to make your website flashy, overly colorful, and so on. People like websites that are easy to navigate and easy to read. When your site is appealing to your audience, you are much more likely to increase your visibility online.
It is also important to make sure your website is easy to read and navigate on smartphones. Mobile-friendly sites are an absolute necessity if you want to reach a modern audience. A huge majority of people who use the Internet access it from their smartphones and tablets. This makes it crucial to optimize your site for mobile browsers; you can seek professional help with this if you are unsure of how the process works.
After you have taken these steps, explore your options for increasing your exposure via online business directories. In many cases, you can get your business added to a directory for free. Some examples include Yelp, Google My Business, Yahoo Local, and Foursquare. It only takes a minimal amount of time to do this, but it is something that many small or local businesses overlook.
Lastly, you may want to look into using the services of a professional Internet marketing company. This can be very beneficial if you want to get the best results from search engine optimization (SEO). Internet marketing experts can help you increase your rankings with ease and in a timely fashion. This step is worth considering if the others do not produce sufficient results for your business.