There is a common misconception that public relations agencies are identical to advertising agencies. However, there are some key differences between the two. Although both types of agencies are committed to presenting the companies they work with in the best possible light, they accomplish this task in two vastly different ways.
As you might guess, an advertising agency designs advertisements for the businesses they represent. These ads may appear online, in the newspaper, on television, on billboards, or through other traditional advertising methods.
Most people instinctively recognize an advertisement when they see one. As a result, they also know that the company paid to place that advertisement. This takes a little bit away from the credibility of the message since there is always some skepticism involved any time the advertising message is one that was paid for by the company itself.
A public relations agency, on the other hand, promotes the company in a slightly different way. Instead of using traditional advertisements, they write articles and press releases for the company that are published through other publications.
Typically, these types of publications are less likely to be viewed with skepticism than traditional advertisements, simply because they are published by a third-party rather than by the company itself. This helps lend them a bit more credibility.
A public relations agency will sit down with you and help you define the image that you want to portray for your company. From there, they will help you develop a strategy for getting that image out to the public. From handling media relations to publishing articles, they can help you fine-tune your image and get the story that you want told about your business out there to the public.
A latino communications agency blog says most companies run into trouble at one point or another with unhappy customers, defective products, or other unforeseen situations that could ruin their reputation. When these situations arise, a public relations agency can also deal with them on your behalf. They can help you put together a suitable media response and field any questions that may arise. A good PR firm can find a way to minimize any negative attention that your company is getting and to refocus the public attention on the positive.
Understanding what a public relations agency does before you hire one is important. Working with one of these agencies can help your company put its best foot forward in everything that you do.